Those familiar with the gaming world as well as the latest technological developments being made in this field are likely to have come across AR (Augmented Reality). This term is said to have caught the attention of ordinary customers and tech professionals by providing unique experience and specific features. In short, augmented reality can be stated to be a kind of technology which offers improved real life view. This is achieved through implementation of computer generated graphics or elements. The elements are also known as ‘virtual components’ and associated with images, locations, 3D objects or combination of any of the elements. Hence, the user is able to derive augmented (extraordinary) perception of reality to ensure unique and out of the world experience. 

What are the merits?

This technology has been introduced quite recently, but has went on to become a leading trend in the gaming industry including others. Augmented reality companies in India has been putting their full efforts to explore the different benefits offered by this technology. Few merits are given below:

• With innovative approach taken, the technology does contribute towards product and brand popularity and value. 

• AR drives user attention towards services and products offered by companies these days. It also helps clients to get engaged into other offered activities. 

• Development of AR apps is done keeping mind the growing demands of the market, thus adhering its meeting target audience needs. 

• No special type of media tools will be required to make use of AR applications. It is regarded to be a functional and affordable alternative to the different existing media platforms. 

• It is possible to use AR apps immediately and hence, can be termed to be both time saving and convenient. 

Application spheres

There is widespread misconception involving augmented reality about its being used only in the sphere of gaming industry. Even though it has proved to be profitable and popular, there are several areas, where there can be applied AR apps to good use. Augmented reality providers can show the merits of its usage in different types of businesses. 

As a matter of fact, AR can enjoy practical application in the domain of marketing. Driving customer attention towards brand content, it can help increase profit and sales amount. It is achieved by implementing brand content like promo videos, TV ads, audio clips, etc. 

Automotive industry is considered to be the next area of application. AR, when inbuilt in car dashboards can prove to be essential and really functional. Drivers can easily learn tech data and travel without getting distracted from their driving on the road. It is quite convenient and does contribute towards improved safety. Visual instructions can also be derived with AR apps for timely car maintenance. 

When business sphere is concerned, AR can prove to be of immense help. Often, this technology is applied for developing special bank cards to offer exhaustive account information required by the client at any point of time. Also, AR applications are used to identify closeby financial institutions and banks. It does help the client to save on precious effort and time.